Music Marketing Project

 For this project, my group and I were assigned the genre 'alternative indie' to create a marketing plan for a band. We started by researching artists of that fall into this category, this way we could get an idea of the what we wanted the brand of the artist to be. We researched artists such as Tame Impala, Billie Eilish, BoyGenius, Mitski, and Japanese Breakfast. 

From this research, we decided to make our bands whole brand be centered around nostalgia and heartbreak. Then we came up with the idea of it being a one-man-band (meaning a sole artists does all the singing and playing. When coming up with a name for our band, we wanted it to be something 'weird' and play off of the fact that it is a one-man-band. So we came up with 'The Third Eye' as it symbolizes the brain or a higher consciousness. 

When it came time to start thinking about the music video part of the project, we, again, wanted it to have a 'weird' concept. After many ideas we finally decided on making a promotional/story-telling music video and a story line. 
(notes seen on the left)

While brain storming, we also created a time line of when everything would get done throughout our time doing the project and who would be doing what. For example, one class period Isabella A., took notes on the storyline to create the story board, Elke G. worked on the brand identity, Sarah D., worked started working on the presentation, and I worked on finding a brand name and helped with the brand identity process. 

Now, that we have the majority of the planning done we just need to work on the visual aspects of the project [i.e. merchandise, logo, music video (film and editing) , and presentation.]